From: Coping with high advertising exposure: a source-monitoring perspective
Low advertising exposure | High advertising exposure | |||
---|---|---|---|---|
DAd = DTrust = DNew | .81 | (0.01) | .78 | (0.01) |
dAd = dTrust | .23 | (0.02) | .36 | (0.02) |
b | .27 | (0.02) | .30 | (0.02) |
a“Ad” | .49 | (0.01) | .78 | (0.01) |
g“Ad” | .62 | (0.04) | .75 | (0.03) |