Fig. 2
From: Coping with high advertising exposure: a source-monitoring perspective
The source-monitoring model of Experiment 1. Note: The source-monitoring model of Bayen et al. (1996) was adapted to the present Experiment 1. Each model tree represents the cognitive processes in response to the advertising, trustworthy, and new statements that were presented in the source-monitoring test. The rectangles on the right represent the participants’ responses. Letters along the branches represent the latent cognitive processes which lead to these responses with certain probabilities (D∙ = statement recognition, d∙ = source memory, b = guessing that the statement had been presented in the exposure phase, a“Ad” = guessing that a recognized statement was from the advertising source, g“Ad” = guessing that an unrecognized statement was from the advertising source)