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Fig. 5 | Cognitive Research: Principles and Implications

Fig. 5

From: More of what? Dissociating effects of conceptual and numeric mappings on interpreting colormap data visualizations

Fig. 5

Mean response times (RTs) in A Experiment 1, B Experiment 2, and C Experiment 3. In the column labeled “Dark-is-More Bias,” mean RTs are shown separately for dark-more (D+, black bars) and light-more (L+, white bars) lightness encoded mappings at the conceptual and numeric levels, averaged over height encoded mapping and color scale. In the column labeled “High-is-More Bias,” mean RTs are shown for high-more (Hi+, black bars) and low-more (Lo+, white bars) height encoded mappings at the conceptual and numeric levels, averaged over lightness encoded mapping and color scale. Within each plot, the bars are labeled according to congruency (congruent/incongruent) along with the corresponding target concept for that group in each experiment (“longer”/ “faster” in Experiments 1 and 3,” “shorter”/ “slower” in Experiment 2. Error bars represent the standard error of the means (SEMs) calculated using the Cousineau (2005) adjustment to account for subject-level differences in RT

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