Skip to main content
Fig. 1 | Cognitive Research: Principles and Implications

Fig. 1

From: The hidden arrow in the FedEx logo: Do we really unconsciously “see” it?

Fig. 1

Table of stimuli that served as the central arrow cue in Experiment 1, 2, and 4. Hidden FedEx-like arrows were created by placing X either on the left or right side. The same alphanumeric combinations were used in reversed positions to create “reverse control” images such that X’s would appear equally often between left and right sides, with only half of the trials containing a hidden arrow. Reverse control images were also created for neutral images (middle column)

Back to article page