Coping with high advertising exposure: a source-monitoring perspective

Cognitive Research: Principles and Implications

Table 4 Parameter estimates for item memory for the statements, source memory, and guessing as a function of advertising exposure (low, high) in Experiment 4

Parameter D_∙ represents the probability of recognizing statements as old or new. Parameter d_∙ represents the conditional probability of remembering the sources of recognized statements. Guessing parameter b represents the probability of guessing that unrecognized statements are old. Parameters a_“Ad” and g_“Ad” represent the conditional probabilities of guessing that recognized or unrecognized statements were labeled as advertising. Values in parentheses represent standard errors