Coping with high advertising exposure: a source-monitoring perspective

Cognitive Research: Principles and Implications

Table 3 Parameter estimates for statement recognition, source memory, and guessing as a function of advertising presence (absent, present) in Experiment 3

Parameter D_∙ represents the probability of recognizing statements as old or new. Parameter d_∙ represents the conditional probability of remembering the sources of the statements. Guessing parameter b represents the probability of guessing that unrecognized statements were old. Parameters a_{“Unlabeled”} and g_{“Unlabeled”} represent the conditional probabilities of guessing that recognized or unrecognized statements were presented without label. Parameters a_{“Ad”/“Control”} and g_{“Ad”/“Control”} represent the conditional probabilities of guessing that recognized or unrecognized statements belonged to the advertising or trustworthy-control sources. Values in parentheses represent standard errors