From: Coping with high advertising exposure: a source-monitoring perspective
Low advertising exposure | High advertising exposure | |||
---|---|---|---|---|
DAd = DTrust | .78 | (0.01) | .69 | (0.02) |
DUnlabeled = DNew | .74 | (0.02) | .70 | (0.02) |
dAd = dTrust | .16 | (0.02) | .28 | (0.03) |
dUnlabeled | .08 | (0.04) | .04 | (0.04) |
b | .24 | (0.02) | .30 | (0.02) |
a“Unlabeled” | .27 | (0.01) | .28 | (0.02) |
g“Unlabeled” | .31 | (0.04) | .42 | (0.03) |
a“Ad” | .49 | (0.02) | .76 | (0.02) |
g“Ad” | .52 | (0.05) | .66 | (0.04) |