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Fig. 5 | Cognitive Research: Principles and Implications

Fig. 5

From: Coping with high advertising exposure: a source-monitoring perspective

Fig. 5

Source-monitoring model of Experiment 2. Note: The model was adapted to Experiment 2 from the three-source source-monitoring model of Keefe et al. (2002). Each tree represents the cognitive processes in response to the advertising, unlabeled, trustworthy, and new statements that were presented in the source-monitoring test. The rectangles on the right represent the participants’ responses. Letters along the branches represent the latent cognitive processes which lead to these responses with certain probabilities (D = statement recognition, d = source memory, b = guessing that the statement was from the exposure phase, a“Unlabeled” = guessing that a recognized statement was presented without source label, a“Ad” = guessing that a recognized statement was from the advertising source, g“Unlabeled” = guessing that an unrecognized statement was presented without source label, g“Ad” = guessing that an unrecognized statement was from the advertising source)

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