DV: endorsement | Model 1 | Model 2 | Model 3 |
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Predictor | Estimate | SE | t | Estimate | SE | t | R2 | AIC | ∆R2 | AIC |
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Food type | − .30 | .028 | − 10.78 | − .30 | .030 | − 10.05 | 73 | 32,045 | − 5 | 34,454 |
Exposure | .13 | .010 | 12.70 | .13 | .031 | 4.01 | 73 | 31,779 | − 4 | 34,531 |
Food type × exposure | .71 | .004 | 176.94 | .71 | .032 | 22.29 | 78 | 28,847 | − 61 | 53,007 |
- Regressions were performed on standardized measures. Thus, an estimate is the estimate of a standardized regression coefficient in the respective model, with SE and t being the standard error and t value of the estimate. R2 is the total variance explained by Model 2, and ∆R2 is the amount of variance explained by the main effect or interaction dropped in Model 3 (both in percentages. AIC is the value of the Akaike Information Criterion for Models 2 and 3. For Food Type, tasty foods were coded + 1, and healthy foods were coded − 1. For Exposure, hedonic exposure was coded + 1, and health exposure was coded − 1