Skip to main content

Table 4 Subjective evaluations of the similarity conditions with typical comments presented in round edges

From: App icon similarity and its impact on visual search efficiency on mobile touch devices

Condition Positive answers Neutral answers Negative answers Total
TDS low–DDS low 22
(useful, convenient, nice for the search, plain, colorful)
11
(useful but ugly colors, sterile, neutral, boring)
2
(too bright, confusing)
35
TDS low–DDS high 15
(useful, easy to find, clear, simple, pleasant)
14
(boring but useful, search is good but colors are ugly, functional but ugly)
5
(too bright, not a nice visual picture)
34
TDS high–DDS low 10
(realistic, nicely messy, attractive, takes more effort)
16
(as usual, neutral, boring, monotonous)
9
(messy, long search, chaotic, unclear)
35
TDS high–DDS high 5
(nicely coherent, easy to recognize the icons)
4
(unexciting, monotonous)
24
(not useful, hard to discriminate between icons, exhausting, awful, confusing)
33