From: App icon similarity and its impact on visual search efficiency on mobile touch devices
Condition | Positive answers | Neutral answers | Negative answers | Total |
---|---|---|---|---|
TDS low–DDS low | 22 (useful, convenient, nice for the search, plain, colorful) | 11 (useful but ugly colors, sterile, neutral, boring) | 2 (too bright, confusing) | 35 |
TDS low–DDS high | 15 (useful, easy to find, clear, simple, pleasant) | 14 (boring but useful, search is good but colors are ugly, functional but ugly) | 5 (too bright, not a nice visual picture) | 34 |
TDS high–DDS low | 10 (realistic, nicely messy, attractive, takes more effort) | 16 (as usual, neutral, boring, monotonous) | 9 (messy, long search, chaotic, unclear) | 35 |
TDS high–DDS high | 5 (nicely coherent, easy to recognize the icons) | 4 (unexciting, monotonous) | 24 (not useful, hard to discriminate between icons, exhausting, awful, confusing) | 33 |