Fig. 7

Example of word properties associated with visual, verbal, and motor coding for the word “SPOON”. A word can evoke multiple types of representation (“codes” in dual coding theory). Viewing a word will automatically evoke verbal representations related to its component letters and phonemes. Words representing objects (i.e., concrete nouns) will also evoke visual representations, including information about similar objects, component parts of the object, and information about where the object is typically found. In some cases, additional codes can also be evoked, such as motor-related properties of the represented object, where contextual information related to the object’s functional intention and manipulation action may also be processed automatically when reading the word. Copyright note: this figure was produced by the authors and is based on Aylwin (1990; Fig. 2) and Madan and Singhal (2012a, Fig. 3)