Fig. 9From: Senses of place: architectural design for the multisensory mindMorrin and Chebat (2005). Sales figures (unplanned purchases) in mall as a function of music, scent, or the combination of the two. In this case, multisensory stimulation led to a significant reduction in sales, perhaps because low-tempo music was combined with a likely-alerting citrus scentBack to article page