Fig. 1

Heilig (1992) ranked the order in which he believed our attention to be captured by the various senses. According to Heilig’s rankings: vision, 70%; audition, 20%; olfaction, 5%; touch, 4%; and taste, 1%. Does the same hierarchy (and weighting) apply to our appreciation of architecture, one might wonder? And is attentional capture the most relevant metric anyway?