App icon similarity and its impact on visual search efficiency on mobile touch devices

Cognitive Research: Principles and Implications

Table 3 Robust tests with the effects of TDS and DDS on intuitiveness and UX dimensions

Effect of TDS and DDS on	TDS		DDS		TDS:DDS
Effect of TDS and DDS on	Q	p	Q	p	Q	p
Intuitiveness	65.71	< 0.001	0.44	0.505	22.17	< 0.001
Perceived usability	182.78	< 0.001	11.30	< 0.001	54.91	< 0.001
Perceived aesthetics	11.35	< 0.001	13.47	< 0.001	0.01	0.916
Positive emotions	15.88	< 0.001	2.92	0.088	2.85	0.092
Negative emotions	27.11	< 0.001	19.02	< 0.001	5.34	< 0.05
Global UX evaluation	22.65	< 0.001	25.51	< 0.001	6.94	< 0.01
Passage of time judgment	139.02	< 0.001	13.26	< 0.001	24.00	< 0.001